I’ve spent my career proving that the right words can stop a scroll, start a conversation — or sell a bucket of chicken. In my 16 years experience as a multi award-winning copywriter and former editor, I’ve crafted work that’s lived everywhere from billboards and films to tweets, stunts and stories that get people talking.

Whether its by being bolder, smarter or a little more human, I’ve helped brands like Coca Cola, Twitter, Wego, Dubai Tourism, Meraas, Atlantis, Uber and KFC find something worth saying - earning metal from Cannes Lions, Dubai Lynx, The Loeries, The Drum and WPP’s Extraordinary Awards (plus nods from The One Show, EFFIES and New York Festivals) along the way. 

Before ad land came calling, I built my career in London’s publishing scene — cutting my teeth across print and digital before heading to the UAE as launch Digital Editor for Esquire Middle East and Condé Nast Traveller Middle East, and later as Managing Editor for The Rake and Revolution. And, somewhere between deadlines and headlines, my words have found their way into more than 20 international titles.

Want some more details?  All my creative and editorial creds can be found on my LinkedIn by clicking here.