To kick-off our new 'Where Legendary Lives' campaign for Aquaventure World, we knew the record-breaking waterpark needed to make the kind of splash online that would transcend generations.

So, for the world's most legendary waterpark... we turned to the world's most legendary lifeguard: Baywatch's own David Hasselhoff. 
Not just as a cameo in a commercial, but actually hiring him as the new Head of Aquatic Safety at Aquaventure. LinkedIn page and everything. 

We flooded social channels with daily leaks of the Hoff on the job, caught by park visitors, security footage and colleagues. With the word out on the park's new hire, we followed up with channel takeovers, radio interviews and online coverage all over the region. 

Because what could be more legendary than getting the world's most aquatic icon and his red jacket back in the water after thirty years?

Recognition
- 3 x Shortlist Dubai Lynx 2025
- 1 x Dubai Lynx 2024 Bronze (Use of Celebrity)

Role: Creative Director & Lead Writer