Spread Your Positive Energy
The Campaign
A 2020 launch film for the release of Coca-Cola Energy in Iraq - marking the beverage giant's first foray into the global energy drink market.
Often a category often solely associated with extreme sports or physical activity, Coca-Cola wanted to change that, positioning the product as something that met consumer's everyday energy needs in an upbeat, infectious fashion.
Building on the global campaign line 'Spread Your Positive Energy' - this was a newly created hero piece from of a series of short content films aimed specifically at the Iraqi market- harnessing the country's prevalent spontaneous social media dance-trend and featuring an ordinarily politically sensitive collaboration from two Kurdish and Iraqi celebrities.
Role: Lead Writer