Coca-Cola: Mixed Fans

COCA-COLA MIXED FANS

The Campaign
 The UAE’s population is comprised of over 200 nationalities, many of which don’t have a team competing in the WC games. But, Coca-Cola believes the joy of football should be for everyone. So how could Coca-Cola enable people to take part of the World Cup, regardless of their nationality?

Introducing Mixed Fans. Helping non-fans find their unlikely national team to support.
Harnessing the universal truth that everyone’s genetic heritage is an amalgam of different cultures and nationalities, we invited those fans without a team to support, to take a DNA test - envisioning a unique way to deliver their results, just in time for the big games.