ELEVATOR TWEETS
The Campaign
How do you get the most powerful media agencies in the Middle East to look at your platform a little differently?
By giving them the world's most disruptive 'elevator pitch'.
Twitter hijacked an elevator in one of the busiest buildings in Dubai Media City, home to the region's leading media agencies and connected each floor button to the brands each agency works for. Revealing real-time conversations and insights of each company's audience
Recognition
-Dubai Lynx, Bronze (Digital - Financial Products & Services, Commercial Public Services, B2B Products & Services)
-Dubai Lynx, Shortlist (Brand Experience & Activation - Exhibitions & Installations)
-Dubai Lynx, Shortlist (Media - Use of Data on a Media Campaign)
-Dubai Lynx, Shortlist (Outdoor - Dynamic Digital Screens)
-New York Festivals, Finalist (Activation & Engagement - Ambient)
-New York Festivals, Shortlist (Digital/Mobile - Best Use of Medium)
-New York Festivals, Shortlist (Avant-Garde/Innovative - Creative Use of Medium)
-New York Festivals, Shortlist (Outdoor - Digital Displays)
Role: Senior Copywriter