Fly Dubai: Journey's Worth Having

Fly Dubai: Summer Campaign

Proposed copy/stills summer campaign for Fly Dubai, establishing a new brand tagline while promoting the airline's most popular seasonal destination and upgraded business class offering.

The Background
At the start of 2023, the rising cost of living has meant people are naturally hesitant about travelling.
It costs money. It costs annual leave. It costs time. 
But yet, the world of travel remains the only thing that you buy… that makes you richer.

The Response
Fly Dubai - ‘Journeys Worth Having’

A campaign that reinforces the sentiment that the travel experiences we go on are more than simply trips or flights....
They are personal, priceless journeys.
And while the idea of worth is individualistic, Fly Dubai seeks to reassure every traveller who flies with them, that they can create their own remarkable stories truly worth every penny.