KFC- FIERY MAX BOX CHALLENGE

The Campaign
We needed to introduce KFC's new value meal offering, in a market already world awash with value offerings. All with the confines of a single in-store activation and limited budget. 

The solution? A disruptive brand experience with a characteristically cheeky KFC twist,  that reframed just how fully loaded their meal deal was. 

Introducing the Fiery Max Box - the new heavyweight to Dubai's fast food scene.