Meraas: Home to Reflect

MERAAS: HOME TO REFLECT

In today's frantic and fast-paced world, finding time to simply pause and reflect can be a challenge. And there's no more important time for moment of calm introspection than the Holy Month of Ramadan. 

Meraas wanted to create a Ramadan activation that reminded people to just stop, take a minute and connect. An ethos that inspires every one of their living spaces - a home that is first and foremost a sanctuary to escape daily life. 

So we created the quietest room in one of the busiest cities on earth.

A completely soundproofed and immersive space that harnessed spatial, light and audio technology and invited visitors into an almost otherwordly realm designed to take a few minutes to themselves without distraction. Guided by insightful, meditative prompts to help them realign and focus on what really mattered to them at this time.  

 A one-of-a-kind pop up that became a literal mirror for self-reflection.

Role: Co-Lead Creative