The Twitter Playhouse

THE TWITTER PLAYHOUSE

The Campaign

"I love long workshops and sales presentations." Said no media planner ever.

Facts. Figures. Superiority claims. It's the default way social platforms are pitching their solutions to media companies. How could Twitter convince them of the unique nature of the platform in an entirely different way?

By turning the year's biggest regional tweets into live experiential plays, emphatically demonstrating Twitter's online power with an offline twist.

+180 brands reached

#2019ontwitter trending

Featured in +100 publications

Recognition
-Dubai Lynx, Shortlist (Design / D01 Live Events)
-AdStars, Finalist (Media: Sectors - Electronics/IT/Office Equipments/ Home electronics & audio-visual/Business Equipment & Services)
-AdStars, Finalist (Diverse Insights)
-Cresta, Shortlist (Ambient & Experiential - Ambient Campaign)
-Loeries, Finalist (Live Crafts – Performance)
-Loeries, Finalist (Live Crafts – Writing)
-Loeries, Finalist (Live Crafts – Direction)
-Loeries, Finalist (Live Crafts – Live Events)
-The Drum Experience Awards, Nomination (Sponsorship Activation/Event of the Year)
-The Drum Experience Awards, Nomination (Corporate Event of the Year)


Role: Creative Lead & writer